Combining creative strategy, storytelling and technology to deliver ambitious experiences.

People crave meaning and connection more than ever.

We strive to answer that call, bringing together leading strategists, storytellers, designers and creative technologists to uncover the stories that matter and craft experiences that connect, inspire and deliver lasting relevance.

We look forward to discovering your stories.

Let’s make some magic.

Who We Are

Eve Callahan

Founder and president

A business leader, creative partner and entrepreneur, Eve has worked across industries and disciplines to build breakthrough brands, deepen customer experience and drive growth. 

After more than 20 years working with industry-leading brands as an agency leader and c-suite executive, Eve knows firsthand that stories and experiences are the most powerful way to connect, inspire and inform. She founded Spring Group to help organizations of all sizes unlock their purpose and create lasting relevance. 

A graduate of Columbia University and Juilliard trained violinist, Eve has spoken at numerous conferences on the topic of women in leadership and the importance of experience-driven brand building and communication in advancing modern business. 

Joey Stein

CTO and partner

An inventor, technical experience designer and leader, Joey uses technology as his palette to create experiences large and small that connect people with content. With more than 25 years of experience working with some of the biggest brands and cultural institutions in the world, he knows how to unlock opportunities that make experiences special and set institutions apart.    

A graduate of Georgetown University and NYU’s Interactive Telecommunication Program, Joey has taught the masters course in Physical Computing at New York University and lectured at Harvard Graduate School of Design, NYU and Parsons. His work has been recognized by SIGGRAPH, Ozone, and Interval Research. 

Who We’ve Worked With

There's no one size fits all. We help solve problems big & small.

Let’s Talk.